Stockholm, Sweden - September 3, 2025
SalesKong Raises €600k Pre-Seed
SalesKong, founded by Erik Björkegren and David Strömbeck (previously founders of OneLab), has raised ~€600k (7 MSEK) in a pre-seed round from Novax and angel investor Niclas Palmstierna. SalesKong’s AI agents help B2B sales teams work smarter by learning each rep’s unique tone of voice and automating workflows - from meeting prep to notes and emails. The platform already saves users an average of 1 hour per day and increases win rates by 23%.
"The future of sales isn’t more tools - it’s smarter, personalized automation that that integrates naturally into the way salespeople already work, SalesKong gives every rep a tireless AI teammate, integrated into their daily workflow, that prepares, writes, and follows up in their voice."
– Erik Björkegren, Co-founder of SalesKong
After operating in stealth, SalesKong has rapidly grown to several hundred active users across industries. With this announcement, the company is opening access to sales leaders and reps eager to boost productivity and win more deals. SalesKong’s journey began when Erik and David, frustrated by inefficiencies in sales execution, set out to build an AI sales assistant that could act and communicate just like a top-performing rep. By combining advanced LLM capabilities with proprietary data, the team has created a system that not only automates but also enhances the sales process.
“A common challenge for us when when scaling B2B companies is sales rep efficiency. Balancing maximum selling time with unavoidable admin has always been difficult. SalesKong stands out by delivering a personalized agentic AI for each rep, seamlessly integrating into existing workflows for maximum impact in all ends, Given Erik and David’s track record as entrepreneurs, I’m confident they can scale this into a category leader.”
– Josef Bexell, Senior Director at Novax
If you’re a sales leader or rep interested in trying SalesKong, you can now start your free trial at saleskong.com. A huge thank you to our early customers, our team, and our investors for making this possible.
About SalesKong
SalesKong builds AI sales agents that learn each rep’s voice and automate end-to-end sales workflows—from prep to follow-up—so teams can focus on selling and win more deals. SalesKong was founded in Stockholm by Erik Björkegren and David Strömbeck. Learn more at saleskong.com.
About Novax
Novax is Axel Johnson's investment company and is a long-term and active partner for growth companies. By investing in, supporting, and developing small and medium-sized enterprises, they build successful companies and future pillars for Axel Johnson. Learn more at novax.se.