It follows up for him
Victor sends the email and trusts Kong to remind him when the reply never comes. “Quite blindly,” as he puts it, and that is the point.
Customers / CCO & Partner, CrossNordic
How CrossNordic stopped keeping follow-ups in their heads.
Victor Starup-Hansen sells financial services and sends thousands of emails a year. With Kong following up automatically, he no longer has to go into the CRM to remember who to contact when.
- Company
- CrossNordic
- Headquarters
- Copenhagen
- Industry
- Financial services
“Kong let's you be extremely professional without all the work”
Victor Starup-Hansen · CrossNordic
The challenge
Forgotten deals are the ones that don't close.
Writing the emails was never the problem. Remembering who never replied was. “A lot of customers don't reply to the things they need to do,” Victor says. So the follow-up lived in two places: the CRM, and his head. Send forty emails, then go back into the system to work out who had been called, who had been emailed, and who was due to hear from him again.
They already had a notetaker through their CRM, so notes alone were not what sold them. What they didn't have was anything that noticed the silence. Kong drafts the follow-up and chases the ones who go quiet, which mattered most for Victor's manager, a heavy emailer who rarely followed up and never opened the CRM. His deals ran on whoever happened to reply. The rest simply stopped, and deals that stop don't close.
Why Kong
A follow-up agent, not another login.
Victor did not need one more place to live in. He needed an intelligent tool to live where he spend time: in the email-inbox, in his meetings, and phone calls.
Everything that was said is still there
Promises from the meeting become a checklist to execute on. The worst thing you can do is say you will do something and then not do it.
The recording, not just the text
Six months later the team goes back and watches the last minutes of a meeting to read tone and body language.
Data that flows where it is needed
CrossNordic is building its own CRM. They pull meetings, notes and transcripts out of Kong and put them in themselves, instead of logging into yet another platform.
It looks professional in the room
The notetaker is branded with CrossNordic's name. Customers barely react, and they appreciate the follow-up emails that come afterwards.
Customer stories
“I rarely check the CRM system anymore, especially not for new business.”
Victor Starup-Hansen
CCO & Partner, CrossNordic
What changed
He stopped logging into the CRM.
The clearest change was what disappeared from the day. “I rarely check the CRM system anymore, especially not for new business,” Victor says. “At some point I just stopped logging into HubSpot, because it wasn't needed.” Follow-up no longer lives in his head. When new contacts show up, he knows Kong will make sure they are followed up.
Asked what would happen if Kong went away, he says he would have to rebuild it. Systematic follow-up, notes in place, the right thing at the right time, and remembering what was said three months ago. That is a critical function in a sales team, not an add-on.
Results
A higher chance of closing, not a number to point at.
Victor is honest that it is hard to attribute. “The follow-up emails became more systematic thanks to Kong, and through them we closed deals,” he says. “Kong has definitely increased our percentage probability of closing a deal.”
2-3 hours a week
Back, on top of the time that disappeared from writing emails.
Zero CRM logins
For new business, Kong handles the reminders.
Clarity
Every promise from a meeting becomes a checklist that actually gets executed.
See why they joined.
Give us 30 minutes and a deal you're working right now. You'll see the same follow-up these teams already get.
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